All indications are the market is experiencing the bounce we typically associate with springtime in Texas. This year luxury home sales are growing stronger at a time of year that we often see sales begin to slow. I attribute much of the “typical” summer slowdown to the extreme heat of summer in Texas and the mass exodus of affluent buyers to second homes and vacations in much cooler climates.
A fine example of the market gaining steam in Dallas is my listing at 3412 Princeton in Highland Park, which recently went under contract. This immaculate, updated Tudor is in the very competitive $1- to $2 million price range in the sought-after Highland Park Independent School District. Currently there are 258 homes for sale in this price range in the few square miles that the district serves. To compete effectively in this market, a home really has to stand out. In addition to an aggressive marketing campaign, I focused on two things in particular with 3412 Princeton: knowledgeable pricing based on market conditions and staging the home to bring out its fun personality. The residence was staged by Barry Williams, a Dallas-based designer with impeccable taste and attention to detail. Barry’s stellar work helped buyers appreciate the home’s inherent charm and visualize its potential.
Posted by:
Dave Perry-Miller
